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Market research, Big Data and competitive advantage (Portuguese)

Digital technology allows the collection, storage and analysis of vast volumes of data about consumer behavior in near real time. This is not a substitute for market research, but poses a threat to organizations that simply do "more of the same." The...

Catalogue: Latin America 2015: Carnival of Insights
Author: Marcelo Coutinho Lima
June 15, 2015
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Citation

Lima, M. C. (2015a, June 15). Market research, Big Data and competitive advantage (Portuguese). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-big-data-and-competitive-advantage-portuguese-